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New Arrivals
Discover the latest additions to our NEW ARRIVALS page, featuring a curated selection of new styles and classic best-selling silhouettes for men, women, kids, and babies. Explore our range of sun protective clothing, including UPF 50+ rated garments designed to block 98% of UVA/UVB rays. From casual everyday wear to swimwear for the whole family, and from men's and women's active sportswear for outdoor activities to sun shirts for men and women, our collection offers UV clothing for every need. Experience ultimate sun protection with our UPF clothing range, ensuring you stay safe under the sun while enjoying your favorite activities.
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Sand Dollar - Paper Straw Sun Hat Natural
Natural
$59.00 USD
The Sand dollar Sun Hat – A Coastal Classic Inspired by the sun-kissed shores of Florida, the Sand Dollar Sun Hat captures effortless coastal charm with a breezy, beach-town aesthetic....
Women's Silverlakes Sleeveless Dress White
White
$89.00 USD
Introducing the NEW UPF50+ Silverlakes Sleeveless Dress - where comfort, style, and sun protection meet. Designed for effortless versatility, this mini dress is crafted from our Lightweight Stretch Twill that...
Women's Santa Barbara Tunic Top Misty Aqua
Misty Aqua
$89.00 USD
Bring graceful movement into your day in a tunic top so fabulously cool against your skin, you’re sure to look polished even when the sun is high. Our garden party...
Women's Destin Travel Windbreaker Pale Khaki
Pale Khaki
$99.00 USD
The Destin Travel Windbreaker is the ultimate travel jacket, designed for comfort, practicality, and style. Made from ultra-lightweight 3Ddri fabric, it’s water and stain-resistant, ensuring durability during your travels. With...
Minneola Featherlight Scarf Misty Aqua
Misty Aqua
$45.00 USD
Introducing the NEW UPF50+ Minneola Featherlight Scarf – the perfect accessory for both style and sun protection. Crafted from our exclusive Aire™ fabric, this lightweight and spacious scarf offers optimal...
Women's LumaLeo Pullover Bluejay
Bluejay
$75.00 USD
Our cooling hoodie cowl neck silhouette converts to a scuba hood for seamless sun coverage! And the unbelievably soft, sustainable fabric makes it easy to wear this UPF 50+ athleisure...
Women's Sea Spray Henley Skyride
Skyride
$95.00 USD
The Sea Spray Henley is designed with the thoughtful details that make fishing more fun! There are three invisible zipper pockets on each front side and the left chest panel,...
Women's Maho Weekend Pants Skyride
Skyride
$89.00 USD
Effortlessly casual and comfy, the Maho Weekend Pants feature a relaxed fit and tapered leg, complete with front pockets. Drawstring waist makes it easy to fit just right. The modern,...
Women's Windley Beach Capris Blue Dusk
Blue Dusk
$65.00 USD
Like yoga wear with a slightly loose fit, our Windley Beach Capris are so comfy you’ll live in them every sunny weekend. A wide flat drawstring waist, with a bit...
Women's Key Biscayne Ruche Swim Top Skyride
Skyride
$95.00 USD
Elevate your swimwear with the UPF50+ Key Biscayne Ruche Swim Top, inspired by our best-selling Lawai Rouched Swim Shirt. Featuring the same stylish ruched details in a shorter hemline, the...
Women's Cabana Hoodie Misty Aqua American Palm
Misty Aqua American Palm
$89.00 USD
Our softest beach cover-up designed to flatter your figure. With the two-way zipper, you can let it hang comfortably loose at either the neck or legs. With a lightweight flowing...
Women's Rhodes Shirt Misty Aqua American Palm
Misty Aqua American Palm
$89.00 USD
The Rhodes Shirt is a classic button down in our ultra-lightweight Aire fabric. When the heat and humidity are rising, our incredible Aire fabric will keep you cool, dry and...
Women's Seaside Hoodie Sunkist Coral
Sunkist Coral
$79.00 USD
Our Seaside Hoodie offers the quick sun coverage and lightweight fabric you love. Features our ZnO fabric, with tiny particles of zinc oxide - the same ingredient that is used...
Women's LumaLeo Long Sleeve T-Shirt Cherry
Cherry
$49.00 USD
Wearing sun protection is natural with our LumaLeo Long Sleeve T-Shirt made from our exclusive, lightweight ZnO fabric. Its the perfect athleisure top, for hanging out at home, running errands...
Women's Morningside Button Down Short Sleeve White
White
$65.00 USD
The Morningside Button-Down Short Sleeve combines effortless style with practical comfort. Made from ZnO fabric, it offers unbeatable sun protection while feeling gentle against the skin. Its extended short sleeves...
Unisex Gannett UV Gloves Pale Khaki
Pale Khaki
$39.00 USD
By customer request, our UV protective gloves have been redesigned to include silicone print grippers on the palms and fingers for added grip and dexterity. Touchscreen compatibility in the pointer...
Women's Rhodes Shirt Cherry
Cherry
$89.00 USD
The Rhodes Shirt is a classic button down in our ultra-lightweight Aire fabric. When the heat and humidity are rising, our incredible Aire fabric will keep you cool, dry and...
Women's Petra Wide Leg Pant Cherry
Cherry
$99.00 USD
Step into the most wonderfully comfortable and luxurious silky sun pants you'll ever find. Our lightweight Petra Wide Leg Pants sits just below the waist with floor-grazing hems to create...
Women's Lighthouse Point Boat Tee Skyride
Skyride
$79.00 USD
Elevate your experience on the water with our Lighthouse Point Boat Tee—designed in collaboration with experienced USCG Captains to tackle real-world boating and fishing challenges. From the corrosion-proof snap pockets...
Women's Morada Everyday Long Sleeve V-Neck T-Shirt Malibu Blue
Malibu Blue
$45.00 USD
The Women’s Morada Everyday L/S V-Neck T-Shirt is a timeless essential—relaxed, effortlessly stylish, and ultra-comfortable for daily wear. Designed with a flattering V-neck, long sleeves, and UPF 50+ sun protection,...